where can i get free traffic for my website
HOW TO ATTRACT FREE TRAFFIC TO THE SITE IN 2020
6 +1 ways relevant in 2020
Who does not dream of receiving applications from the Internet, without investing in advertising and without unfastening the tidy amount to monthly partners monthly. We have collected several ways to attract new visitors to the site without investments (well, almost) in 2020.
Of course, nothing happens for free.
Just creating a website and waiting for traffic is a bad strategy. At a minimum, you need to invest your own time to attract visitors to your resource. And we will show how exactly you can do it.
1. Content marketing
How to promote a site with content
2. Services and sorcerers of search engines
Yandex.Directory and Google My Business
Yandex services and sorcerers
Google Services and Wizards
3. TOPs, ratings, comparisons
4. Social networks
YouTube Channel Promotion
5. Catalogs, aggregators, otzoviks
Where can and should I register a site
6. Email Newsletters
What you should not do in the email newsletter
+1 Crowd marketing
There are free traffic sources
1. Content marketing
If you take the creation, publication and distribution (distribution) of content on yourself, this method can be considered shareware. Conditionally because it will require a lot of labor. If you order articles, the investment will be lower than the cost of advertising. The advantage of this method is that content, even once paid, will work for you for a long time and without additional investments.
How to promote a site with content
Create useful content regularly and post on your site.
But just publishing a few articles is not good. First you need to find out topics that are popular with the target audience, build a semantic core based on demand, optimize texts and images for the requirements of search engines (lists, paragraphs, title and description meta tags, H1-H6 headers), use important key phrases. If everything was done correctly, users come from search and other sources, browse content, share links to posts, bookmark the site and advise it to others. Due to recommendations, content is gaining popularity and attracting new traffic.
Write from the bottom of your heart and for people, but do not forget about search robots, which also need to somehow find your texts.
Publishing useful materials on your sites is not enough; use guest publications on sites popular with your target audience.
Find blogs and media in your area, find out what resources publish materials for free and go for it! To get started, study editorial policy and be prepared to collaborate with the editor. For material to be posted for free, it must be useful and not be advertising in nature. Most sites publish only unique texts, so do not rewrite articles from the blog - do a “smart” deep rewrite, enrich and modify the text.
If comments are open on the article, respond to constructive criticism, thank you for your support, answer questions, in a word, communicate openly and in a friendly manner with readers. The article will be posted indicating the author and the link to the site. Even if the link is closed by the nofollow attribute, you will still get traffic and dilute the external link profile.
Content curation is another way to be interesting to your audience.
With the permission of the author (!) Publish thematic articles on your blog or translate Western sources (ideally, it would be better to get permission in this case). Add your comments, clarifications, observations to the article, summarize the main thoughts of the material. One can argue with some conclusions. Of course, do it with respect to the author. With the help of other people's thematic materials, you will diversify the content and get rid of the need to write new material on a topic that has already been well disclosed by other experts.
Use different formats of content: articles, videos, infographics, research, interviews, surveys, e-books, webinars.
Repacking works well: the video can be decrypted and converted into an article, the research data can be presented in the form of an infographic.
You can "get up" with a comment or a small article into existing publications on sites located at your profile in the top 20 Yandex and Google.
Such backlink add-ons are very effective both for traffic flow and for SEO.
The problem is that not everyone is ready to “let” someone into his article for free. However, it’s worth a try (negotiate with the owners of the sites), because this will give a noticeable effect for promotion. The module will help you find the right sites to host.
2. Services and sorcerers of search engines
Yandex.Directory and Google My Business
Search engine geo services are a great way to advance your local listings. This means that you will be found on requests related to the location: street, district, metro station. Registration in Yandex.Directory and Google My Business is free.
The benefits of being in Yandex.Directory
Improving the appearance of the snippet in search results due to the appearance of additional information (address, phone number, rating):
3. TOPs, ratings, comparisons
How it works:
Search blogs, articles, and ratings related to your topic. There are two ways to do this. The first is a blog search. Here, queries like “the best blogs about medicine” or “top blogs about medicine” will do. The second is the search for ratings and comparisons. Ask in the search engine the queries like “best smart watches”, “compression leg warmers rating”, “Xiaomi and OnePlus comparison”.
If your site or brand is not in the rating or review, contact the administration of the resource on which it is posted and inform about the desire to “get into” the existing content. Indicate in detail in the letter which company / brand / site you represent, briefly describe the unique qualities of the product or content on your site, give a link for review.
If the rating is compiled “for people” and not paid, then you are most likely to be added for free, and you will receive a traffic source without investments.
4. Social networks With the right approach,
social networks provide stable free traffic. In addition, posts from VKontakte and Twitter are ranked in the organic issuance of Yandex. What you need to do: Develop groups, earn subscribers and attract users from social networks to the site. Make announcements of interesting materials from the site in your own and thematic public places. To do this, you need to prepare your resource - to carry out a set of works on SMO (Social Media Optimization).
Promote yourself on the social networks where your target audience “lives”. It doesn’t matter that in the evenings you flip through the Facebook feed. If the most involved subscribers come from Odnoklassniki or VKontakte, throw the main forces at the development of groups in these social networks.
For business areas in which visual content plays a large role, Instagram is suitable.
Actively participate in thematic community discussions. You can unobtrusively advise your site, product or offer to subscribe to a group, give recommendations. If you are active, new users will not be long in coming.
hen publishing content on social networks, observe the regularity - determine the schedule for the release of posts and follow it. If you do not have time, it is better to maintain 1-2 full pages than 5-6 pages, which you will fill only occasionally.
To speed up the promotion in social networks, especially at first, many are trying with the help of likes sharing services. It’s really possible to wind up likes and subscribers with their help, but from the point of view of the effectiveness of promotion, there’s no sense in them. Better to spend time attracting one real subscriber than 100 fake ones.
YouTube Channel Promotion
YouTube - video hosting, search engine and social network “in one bottle”. According to the Yandex.Radar service, YouTube is a leader in the ranking of Runet video services. So why not use this potential?
Of course, creating a video is expensive. You should not consider Youtube as just a means to get traffic to the site, this is a completely independent promotion tool. But if you are driving your channel, then you should pay attention to attracting traffic to the site.
How to bring traffic to a site from YouTube:
Fill in the channel information and specify a link to the site in the profile;
mention your site in videos, invite users to go to it;
specify links in the description - to products (if you have an online store) or useful blog posts;
add a link to the site in the tips;
Comment on the videos of other authors (if your comments are interesting, users will go to your channel and, possibly, become subscribers);
Do not forget that YouTube videos are ranked in Yandex and Google, so it’s important to optimize them correctly. This is conveniently done using an interactive video optimization checklist.
5. Catalogs, aggregators, otzoviks
Most directories and RSS aggregators are a vestige of the past when search algorithms were “oak” and users had to use site directories instead of search engines to find something useful. No wonder they closed DMOZ, and after it Yandex.Catalog went into oblivion.
But there is one BUT. Directories and aggregators are an easy way to get free indexable backlinks. From the point of view of link building, they remain one of the tools to improve the link profile of the site. The main thing is not to order a “run through 1000 directories for 2 WMZ” or “100 links in 5 minutes for the price of one”.
Where can and should I register a site
"White" directories that are respected by search engines: liveinternet.ru, top.mail.ru, top100.rambler.ru, nofollow.ru.
Otzoviki: 2gis.ru, zoon.ru, yell.ru and others.
Regional and thematic directories of organizations, price aggregators, site directories.
RSS aggregators are suitable for news projects and blogs (a prerequisite is the presence of a customized RSS feed on the site): blograte.ru, alfaru.com.
To understand whether or not to register a site in a particular directory, aggregator, otzovik, analysis of the issuance, taking into account the desired region for targeted requests, will help. For example, for the query “beauty salons in Nizhny Novgorod” in Yandex, we see a list of aggregators in the TOP:
It is worth registering on all sites that are in the TOP20 of Yandex and Google, and periodically monitor to see if new ones have appeared.
6. Email Newsletters
Newsletters are a powerful way to drive traffic. It is much easier to compose a letter with an offer or a selection of useful materials and send it to the subscriber base than to spend time and money on attracting new visitors by other methods. It's nice that most popular email newsletter services have free versions.
Of course, you can talk about all this if you have a database of addresses. It can be contact lists from CRM or a database typed in a blog using a widget inviting you to subscribe.
What you should not do in the email newsletter
In order not to get into spam and not get a high percentage of unsubscriptions:
Do not do newsletters on someone else’s purchased base;
Do not remove the opportunity to unsubscribe from the newsletter;
Do not send letters too often and without special reason, just to "remind yourself";
do not click click headers;
Do not sell in every letter, give the audience useful and interesting materials - links to articles, podcasts, e-books, checklists.
+1 Crowd marketing
We leave this method “for a snack”. It’s not easy with him. Runet crowdfunding is often perceived as publishing comments with links on an industrial scale in questionable forums. Surprisingly, an army of spammers is still working, who publish thousands of comments for a penny on the long-dead resources. The effect of such work is practically zero.
Nevertheless, it is possible to receive free traffic and links this way if you act gradually, gaining credibility with the target audience of the site.
Find the most visited blogs and forums in your field (if they still remain) and settle down firmly there. You can put a link to your site in a signature, profile, or in a comment.
Upgrade your profile: join discussions, comment, advise, create new topics for discussion. Communicate with the target audience without the task of selling something right now, just be helpful.
Here is an example of a frankly advertising message on the forum:
It’s better not to do that. If the forum is lively and visited, unnatural advertising tone is instantly recognized by both users and moderators. In the best case, the link will simply be deleted, in the worst - the account will be banned. Hope that the moderator gape and miss the message is not worth it.
For comparison, a crowd link on the same forum:
In this case, it is difficult to say whether it’s advertising or help, since the link appears in response to a direct request from the discussion participant.
In connection with the development of social networks, forums are a thing of the past and remain in narrow professional niches. And if you work in a narrow niche, then thematic resources and forums remain in your arsenal.
There are free traffic sources
Of course, the methods described above are not entirely free - in any case, you pay with your time and effort, not including the associated costs. Nevertheless, these methods allow you to receive traffic to the site in addition to the main tools to attract customers.
